t: (407) 656-8879

f: (407) 656-4502

260 East Plant St.
Winter Garden, FL 34787
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Vestagen Technical Textiles

Vestagen Technical Textiles is an advanced performance textile technologies manufacturer that creates products that repel fluids, wick away perspiration and contain an antimicrobial to prevent degradation of the fabric and to control odors caused by bacteria.

Alarie Design has worked with Vestagen from concepts and naming to ongoing product sales and marketing. Delivering a compelling brand experience for buyers.

Vestagen Logos

Vestagen Logos

Working with the new names and brand selling points, Alarie Design created the corporate logos for Vestagen and for the flagship product Vestex. The marks were designed to communicate the core values of the brand as well as touch on central aspects of the product itself.

Sales and Promotions Materials

Sales and Promotions Materials

One of the first challenges to rolling out the Vestagen and Vestex brands was to arm the sales team with printed and digital assets that would be flexible enough to be directly editable on the road yet still maintain a high level of visual sophistication.

The result was a combination of printed materials with templated Microsoft Word sales documents that could be easily updated by the sales team. Additionally, scores of digital assets were created to assist in promotions and brand reenforcement. These include HTML E-Mail Marketing templates, E-Mail signatures, pop-up mini sites and scores of other support materials.

Trade Show Booth Design

Trade Show Booth Design

For Vestagen, trade show displays were critical to the brand presentation and roll out. Alarie Design worked with Vestagen early on to provide not just graphics and brand directions but also product photography and production expertise.

Technical Illustration

Technical Illustration

Because Vestex is such an innovative product, an important part of the brand message was to visually explain exactly what the textile did. To do so, Alarie Design created dynamic technical illustrations highlighting the individual properties of the product to be used in all sales materials.

Product Design and Brand Placement

Product Design and Brand Placement

Applying the brand to the a actual product was another test of Vestagen's corporate image. The product logo designs were refined into embroidery and woven labels. Alarie Design assisted in the look and placement on the garment as well as providing production guidance on creating high end embroidery.

Website Design and Development

Website Design and Development

One of the most challenging aspects of Vestagen's brand development was creating the websites for the corporate entity and product store. The sites required a high level of custom development to make sure that the Vestex and Vestagen brand applied to the user experience. Both sites featured custom developed content management systems that allow Vestagen staff to edit and add information through a web based administrative interface. The Vestex site also features a custom developed ecommerce shopping cart that communicates with an off-site third party fulfillment center to automate the order process.