t: (407) 656-8879

f: (407) 656-4502

260 East Plant St.
Winter Garden, FL 34787
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Suzi Karr Realty

A History of Real Estate Excellence. Spanning five decades, Suzi Karr Realty has set the standard of excellence within Central Florida real estate. Already an established West Orange County brand name, Suzi Karr Realty worked with Alarie Design to refresh and expand on their existing presence with an enduring brand image to accompany their business marketing efforts far in to the future.

Alarie Design responded with a complete identity and brand design overhaul – creating a new logo, color scheme, print materials, signage, website and more. These efforts resulted in a distinctive, professional and high-end brand that speaks volumes to Suzi Karr Realty clients and buyers.

New Brandmark

New Brandmark

Since the Suzi Karr brand was already well established in West Orange County, Alarie Design faced a huge challenge in creating a new mark – to attempt to refine the existing logo or completely break with the past. In speaking with the client, the bold decision was made to start anew but with a mark that could stand the test of time.

With that cue Alarie Design began work on creating a refined new logo using timeless typefaces and a classic color scheme. The result – a clean and distinctive logo to create the foundation for a new company brand image.

Brochure and Printed Sales Materials

Brochure and Printed Sales Materials

With the logo complete, the next step was to arm the Suzi Karr sales team with printed materials that properly represented the quality of Suzi Karr sales, service and real estate listings. Alarie Design worked with Suzi Karr to choose a format, write copy, provide photography, design and carefully navigation production – from choosing paper to printing quality assurance. The final product has been a major success - a clear statement to prospective Suzi Karr clients of the quality they can expect from their new sales partner.

Building Exterior Design and Signage

Building Exterior Design and Signage

In addition to the typical sales materials required for most companies, a large part of Suzi Karr Realty's brand presence came from their excellent office location in Downtown Windermere. To take advantage of this, Alarie Design assisted in extending the brand elements to the exterior of the building – proposing a paint scheme, awning renewals, new signage and landscape ideas.

Website Design and Development

Website Design and Development

Alarie Design extended Suzi Karr's updated branding into a new, highly functional content management system driven web site. Starting from ground up, Alarie Design analyzed Suzi Karr Realty's website business needs and created a custom content management solution that allowed Suzi Karr Realty employees to directly upload listings with photos, edit text and receive inquiries from potential clients. Additionally, the site would pulls MLS entries so that users have access to the entire Central Florida MLS from one location on the web.