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260 East Plant St.
Winter Garden, FL 34787
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Rally Stores

Rally Stores of Clearwater Florida is a long time Alarie Design client. In creating the best customer c-store experience possible, Rally Store's design has been featured and referenced in numerous trade publications and awards.

Always the innovator, Rally challenged Alarie Design to refine their brand even further for their newest store in St. Petersburg, Florida. Within an extremely short timeframe Alarie Design delivered with innovative design, use of materials, production and installation expertise.

Rally Stores Logo

Rally Stores Logo

At the core of the Rally brand image is the Rally Stores logo. First created by Alarie Design in 1996, it has been evolved over the years into the sleek and versatile form shown. The Rally logo is a well-known mark for travelers in the Tampa Bay area.

Rally Brands

Rally Brands

Critical to Rally's offerings are several sub-brands that are sold in it's stores. For this particular store, long-standing logos such as Big Daddy and Perks recieved updates while new brandmarks were created for Rally Sandwiches and The Beer Box.

Design Elevations

Design Elevations

One of the first priorities on any store design is to get an overall feel for how the specific elements will converge in the actual layout. Alarie Design worked quickly to obtain scale elevations from the architect then began placing elements and specifying paint, cabinet finish, sign placement and overall exterior and interior design standards.

Production and Installation

Production and Installation

Alarie Design's production and installation expertise assured that signage, murals and surfaces were not only delivered in time to meet the tight deadline but every element was carefully scrutinized and quality controlled. Resulting in long lasting branded images that not only look amazing but communicate quality and high standards to Rally's customers.

Printed Loyalty Cards

Printed Loyalty Cards

To further interact with customers and build loyalty, Alarie Design created and produced printed loyalty cards - allowing Rally customers to take a reminder of their brand experience with them.

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Grand Opening

Alarie Design visited the new Rally store during its grand opening and shot this short video to celebrate the event.